Social Media Headaches for Schools

By Nora Carr

With social media networking growing exponentially, it’s no longer a matter of if, but when, school officials need to add this tool to their communications arsenal.

As American adults use social media sites to connect with family and friends, they are publishing blogs, uploading videos and photos, posting presentations, looking for jobs, and promoting themselves, their causes, and their businesses.

During 2010, Facebook was second only to Google and Yahoo in terms of directing and delivering online traffic, according to Compete Inc., a media company. YouTube and Wikipedia rounded out the top five.

Even senior citizens are joining the social media craze. According to the Pew Internet and American Life Project, social networking use among adult Internet users ages 65 and older grew 100 percent during the past year. It’s little wonder more parents now expect to find their local schools and districts on the major social media sites as well. 

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