Mobile Apps Strategies for Schools
By Nora Carr
When News Corp. unveiled The Daily, an iPad-only news magazine, it launched a new business model -- one the publishing giant hopes will replace advertising revenue lost to free online news consumption.
News Corp.’s $30 million gamble cemented the iPad’s status as the market leader for tablet computers. It also kicked off another e-reader price war, with off-brand versions of Amazon’s popular Kindle device dropping to well under $100 each.
The Daily’s initial iPad-only delivery method simply reinforces how quickly Steve Jobs’ “magical” device has gone mainstream. Sales are projected to top 1 billion in 2011, according to Forrester Research.
With entire libraries now available online, the affordability of these hand-held devices puts more mobile-computing power and more books within educators’ reach, even for cash-strapped school districts.
The rise of mobile applications and the faster than anticipated adoption of e-readers are also increasing consumer expectations and experiences regarding the timing, format, and delivery of news and information.
Would you like to continue reading?
Subscribers please click here to continue reading. If you are not a subscriber, please click here to purchase this article or to obtain a subscription to ASBJ.