2010 Communications Archive

Related Documents

Your School's Story on Video
When the president of the United States uses YouTube regularly to communicate, it’s no longer a matter of it but when school districts should start putting more meetings, messages, and video content online. Once the mysterious purview of videographers, video production is now available to anyone with a cell phone.
December 2010

Don't Wait -- Take Action
There’s a clarion call for a shake-up in public schools. Dramatic improvement in student learning is needed across the board in public schools today, not because most schools are inherently broken but because the demands of today’s global economy are so much higher than what those schools were designed to deliver.
November 2010

Communicating Beyond the School Community
Social networking fans offer a loyal following that helps school leaders combat rumors or correct misinformation. Highly connected, at least online, social media fans and followers can serve as an early warning system, alerting school officials to smoldering issues before they gain too much momentum and spiral out of control.
September 2010

School Access for Money
Massive teacher layoffs and budget cuts nationwide have spawned a feeding frenzy among marketers eager to build brand awareness among the very young. In the rush to get their wares in front of students and their families, advertisers dangle promises of major dollars. Cash-starved school officials are taking the bait.
August 2010

School Crisis Response
For school officials to have a fighting chance of telling their story when tragedy strikes, they must respond quickly. Student privacy rights, legal concerns, and the need to verify facts and information before communicating with others all hamstring educators. Ideally, the first statement should go out within 15 minutes.
June 2010

Cutting Communications Can Hurt
The “soft stuff” some school leaders are so quick to cut from the budget comprises key components of organizational culture. Developing people and improving squishy processes like teamwork, project management, and employee communications represent mission-critical work. For a people-intensive business like education, the “soft stuff” really is the hard stuff.
May 2010

School as a Reality Show
Reality shows may make big money, but they may also refuse to pay for the things that involvement with their productions may require, such as security, staff overtime, and rentals. Before taking a bite out of the reality TV apple, here are some basic issues to consider.
April 2010

How Schools Can Help the Media Tell Their Stories
Giving a reporter unfettered access to a struggling school probably isn’t most administrators’ notion of a great public relations idea. Yet that’s exactly what the Indianapolis Public Schools agreed to do -- with stunning results. The portrait that’s emerging has riveted and galvanized the community.
March 2010

Pros and Cons of School Advertising
Often masked as charitable or community relations pursuits, school marketing initiatives are really about building brand loyalty at increasingly young ages. Before educators waste precious instructional time or dilute their own messages with advertising, they need to recognize that this is about business, not the public good.
February 2010