2010

How Schools Can Help the Media Tell Their Stories
Giving a reporter unfettered access to a struggling school probably isn’t most administrators’ notion of a great public relations idea. Yet that’s exactly what the Indianapolis Public Schools agreed to do -- with stunning results. The portrait that’s emerging has riveted and galvanized the community.
March 2010

Pros and Cons of School Advertising
Often masked as charitable or community relations pursuits, school marketing initiatives are really about building brand loyalty at increasingly young ages. Before educators waste precious instructional time or dilute their own messages with advertising, they need to recognize that this is about business, not the public good.
February 2010