Communications

School Board Training
In today’s tough economy, every dollar counts, and public entities – including school boards – are under intense scrutiny. Before traveling to a state or national conference, review the program agenda and materials publicly, including registration costs and travel fees, and then highlight which sessions board representatives plan to attend and why.
February 2012

Getting the Good News Out
Advocating for top-notch public schools for all children has never been tougher, or more important. With gaps between generations getting wider by nearly every measure imaginable, school officials need a new communications toolkit. This toolkit needs to start with a keen understanding of today’s generational politics and fractured electorates.
January 2012