Communications

Common Core Communications
Communications needs to be a vital part of any plan focused on helping key individuals and groups understand the Common Core, and the need to transform student expectations as well as teaching and learning. Creating awareness, influencing perceptions, and changing teacher, student, principal, and parent behavior takes time, resources, and careful planning.
May 2012

The New Generation Gap in Schools
In the 2008 Presidential election, about 70 percent of voters did not have school-aged children. This mainstay constituency represents a shrinking demographic. This means public schools can do a great job of teaching students and communicating with parents, and still miss 70 percent of the people upon whose support they depend.
March 2012

School Board Training
In today’s tough economy, every dollar counts, and public entities – including school boards – are under intense scrutiny. Before traveling to a state or national conference, review the program agenda and materials publicly, including registration costs and travel fees, and then highlight which sessions board representatives plan to attend and why.
February 2012

Getting the Good News Out
Advocating for top-notch public schools for all children has never been tougher, or more important. With gaps between generations getting wider by nearly every measure imaginable, school officials need a new communications toolkit. This toolkit needs to start with a keen understanding of today’s generational politics and fractured electorates.
January 2012