Time for Your Close-Up

By Nora Carr

Videos, especially the short-form views popularized by YouTube, are booming once again as a new generation discovers the power of live and recorded action and sound.

Videos are expected to fuel much of the Internet’s future growth. They will represent 84 percent of Internet activity in the U.S. by 2018, according to a recent Cisco report. Internet video already accounts for 78 percent of U.S. Internet traffic.

The recent success of the World Cup on the Internet and Internet TV serves as a case in point. Online updates, Google searches, and live Web streaming of World Cup games broadened and deepened across the U.S., according to a June analysis by Anna Bahr in the New York Times.

The online video explosion reflects more than just America’s latest sports-related obsession, however. Cisco also predicts that Internet TV—live streaming of televised broadcasts, video on demand, filesharing, and video-to-TV viewing—will grow rapidly. The technology giant expects nearly a million minutes of video content to cross all global IP addresses in just four years.

These statistics might cause school board members and superintendents to rethink cutting video production teams and budgets in district communications. The business boom also may point out the need to update curriculum, equipment, and teacher skills regarding high school career and technical education (CTE) courses.

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