Twitter 101 for School Boards

By Bryan Bullock

Whether you use it or not, there’s no denying Twitter has become a cultural force around the world.

The news media regularly report on noteworthy tweets. Twitter hashtags appear in advertisements, commercials, and television shows. Businesses use Twitter to answer customer questions. And, perhaps most importantly, Twitter has empowered anyone to share what’s on his or her mind with everyone -- 140 characters at a time.

This fast-growing social networking and microblogging service has more than 232 million active monthly users, including such notable people as Pope Francis, President Barack Obama, and U.S. Secretary of Education Arne Duncan.

Schools and school leaders across the country are turning to Twitter as a communication tool. A survey released by the National School Boards Association and the Center for Digital Education in 2013 found 74 percent of U.S. school districts are on at least one social networking service, up 44 percent from two years earlier.

While Facebook is the most common social media service used by schools, many are joining Twitter. Hundreds of school districts, administrators, and school board members are using Twitter in Ohio alone.

“My school community loves my use of Twitter,” says Joe Clark, superintendent of Nordonia Hills City School District in Northfield, Ohio. “They enjoy being in the loop on the internal happenings of the school, and they appreciate information I share with them related to the world of education.” 

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